If you are looking to start video tour marketing for your for-sale or for-lease property, first of all you need to create a video tour marketing plan and determine your target audience.
Is your home suitable for first-time home buyers or is it a move-up luxury home? What age range do your target buyers fall into?
What are the target buyers seeking?
While you may be able to base your answers on personal experience, also review houses like yours, particularly if they've sold recently, to see who bought them. This is the group to whom you will direct most of your marketing activities.
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