Real estate agents are constantly trying to find effective methods that will sell your house. From printed leaflets, right through to real estate video tours, finding an effective way of selling your house is constantly on the estate agents mind. Specially in today's world where the economy is unstable and house prices drop from one day to the next, it is very important that your estate agent targets a wider audience and gets the most out of your beloved home.
Online video production is grow more and more, and with the development of video sharing websites such as YouTube, businesses, artist, charities and real estate agents (just to name a few), are adapting themselves to this growing tend. All you need to do is open YouTube and you will see millions of marketing videos promoting services, products and next property for sale. I mean who doesn't like to watch an entertaining video, which educates and shows what a company has to offer in less then 2 minutes.
By adding video tours of the homes you have for sale will have a huge visual impact on the potential home buyer, they will also save people a huge amount of time and money by letting them see the property before a booking is even made and if that's not enough estate videos reach a wider audience in a fraction of the time.
I mean YouTube alone is the second largest search engine out there, add it to Vimeo and Daillymotion and you could potentially reach a ton of people who are ready to buy a house. Additionally Google loves unique content and for some reason it sees video as being very high in quality, this enables your real estate videos to rank a lot faster then written content or even images.
I am not trying to say that real estate video tours are the all mighty one because it is not, however if you incorporate it into you current marketing mix you will definitely boost those sales. By marketing mix I mean you should continue writing your articles, blogs, backlinking, etc. But be sure to create links back to your real estate videos. Optimizing your estate videos is just as important so make sure that you do all your research and fill out all the require sections when uploading your real estate videos onto YouTube.
If you are not sure how to do this make sure you ask a good video production company that has knowledge of online marketing to produce your real estate video tour, as there is more to video marketing then simply producing a video.